Internet advertising

We have to know what is advertising and ecommerce

1.1 WHAT IS ADVERTISING?

•        Advertising is mass media content intended to persuade audience of readers, viewers or listeners to take action on products, services and ideas.

•        The idea is to drive consumer behavior in a particular way in regard to a product, service or concept.

•        Advertising is paid , impersonal, one-way marketing of persuasive information from an identified sponsor disseminated though channels of mass communication to promote the adoption of goods, services or ideas.

•        Example of advertising is newspaper, magazine, radio, televisions broadcast, film,website, billboard , posters, bus , lrt.

1.2 What is E-commerce?

•        E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the Internet.

•        These business transactions occur either business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business. The terms e-commerce and e-business are often used interchangeably. The term e-tail is also sometimes used in reference to transactional processes around online retail.

•        E-commerce is conducted using a variety of applications, such as email, fax, online catalogs and shopping carts, Electronic Data Interchange (EDI), File Transfer Protocol, and Web services. Most of this is business-to-business, with some companies attempting to use email and fax for unsolicited ads (usually viewed as spam) to consumers and other business prospects, as well as to send out e-newsletters to subscribers.

•        The benefits of e-commerce include its around-the-clock availability, the speed of access, a wider selection of goods and services, accessibility, and international reach. Its perceived downsides include sometimes-limited customer service, not being able to see or touch a product prior to purchase, and the necessitated wait time for product shipping.